We started talking about 60hz 4.0 a while back now. One of the biggest concerns from a small number of you was that you bought the app last year (very few of you bought it this year) and it will be unacceptable to pay for the same functionality twice. We will try to address your concerns here.

The Details

We are debuting 60Hz 4.0 as a brand new universal app.

60Hz will set you back 99 cents if you buy it on the launch day. After that, the price will go up to 3.99. If you bought 3.0 previously, you are paying the difference, i.e. 2.99 (old price) + 0.99 = 3.99.

We’ve discontinued our iPad version of the app and you may have realised that it was pulled from the App Store a while back. Since the new app is universal, we don’t have an upgrade path.

Why should I pay?

There are many many reasons why you should fork out at least 99 cents. Here are a few:

  1. Our goal is to work on great apps full time. If users aren’t willing to pay, then we cannot keep building these apps. There has been a great deal of discussions around sustainable pricing for apps. One off, low price points on apps makes it extremely hard to sustain the level commitment required to make and maintain great apps. This is a big challenge for small time indie developers like us.
    Your sacrifice of a single coffee (or less if you purchase the app on the launch day) will go a long way in supporting us.


  2. We completely rewrote the app in Swift. We took all the learnings from the previous versions of the app and re-engineered the new version. Architecturally, it allows us to provide good updates in the future too.

  3. We redesigned the user experience of the app all over again. We believe it has a much better flow. We took a lot of feedback onboard from our previous releases.

  4. We took the opportunity to address server issues 60Hz suffered from time to time. Trakt is an awesome service. They spend a lot of time and money supporting a FREE API for the community to build apps with. We are doing our part by hosting a bunch of services through a middle-man server of our own. 60Hz server will aggressively cache information about shows etc and save Trakt from 1000s of API calls.

    For example, downloading a full show listing for Community might take 100s of API calls to Trakt. We do it with a single call between App <-> Server.

    Overtime, we hope to move more traffic through us, giving us much better capabilities to fallback to other means of providing you with functionality that has a hard reliance on Trakt or any other 3rd party service.

    Obviously, this is an added monthly cost to us that didn’t exist previously.


Why should I pay again?
In an ideal world, users should continue to pay for maintenance and upkeep of any product they buy. This is generally the case with all software. Otherwise, there is no incentive to improve the product in any way.

This philosophy is quite different when it comes to buying a physical product like an iPhone, which eventually becomes obsolete and you have to fork out another ~$1000 to get the latest and greatest.

It is definitely harder to conceive the value of software due to its intangible nature. However, the work involved to make software is by no means any less. Creating great apps takes time and effort.

Lastly, it should be noted that acquiring new users is hard unless you are a large organisation with a large marketing budget. App makers rely on a constant stream of new acquisitions to go on paying the bills. If there is an app that you regularly engage with, consider making a yearly donation.

We hope this gives you some clarity on pricing and why you should purchase 60Hz (altogether now in your best informercial impersonation) “for a very low price of 99 cents”.

Thank you for reading.